Executing a PR Slam-Dunk for Elzinga Greenhouses.
When Elzinga & Hoeksema Greenhouses of Kalamazoo, Michigan approached us to help them launch their new USDA-certified organic greenhouse, we knew the potential was there for a big PR slam dunk; but we didn’t realize just how “big” big could be. One Associated Press (AP) reporter, 60 articles and over 950 inches of editorial space later, we now know – and it’s definitely a story worth talking about. Want to know the secrets of our success? Click here.

But Wait. It Wasn't Just PR. We Threw in a Few “Assists” on the Advertising Front as Well.
Specifically, we put together a dynamite invite for the launch open house … developed the overall look and feel of the event … provided relevant “fascinating facts” signage …and redid the entire Elzinga website, working in concert with a third party programming company.

To see the results of this impressive integrated marketing effort, click now.

Questions, Comments, Kudos?
Call Sally Koepke at 440-542-0080 ext. 229 or send her an e-mail. She'd love to hear from you.

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