Our Newest Client …
McHale & Koepke welcomes Elzinga & Hoeksema Greenhouses. Based in southwest Michigan, this commercial grower operation is one of the first to produce branded collections of annuals, perennials, vegetables and herbs for the retail channel. M&K will be helping further the brands through our understanding of channel marketing.
The Breakthrough That Won't.
With water treatment facilities across the country changing to the use of chloramine for disinfection, Parker’s new chloramine-resistant seal material has become the breakthrough that won’t. Click here to see how we used night vision to help target this innovative new material.
Wretched Excess? Actually, Just the Opposite.
In a classic case of niche marketing, BrassCraft is taking its excess flow valves to California in a special program for select wholesalers. The company is challenging the widespread use of seismic valves there with its new valves, which offer far greater protection against fire and explosion from ruptured or disconnected gas lines.
Click here to see the point-of-purchase program that convinced wholesalers to carry the valves.
And Speaking of Niche Marketing …
In an effort to convince you that small scale direct mail can be an effective sales tool, we recap the strategy and execution of our recent mailing to the SHOT Show, a business-to-business sporting show held this past month in Orlando. Some might call it shameless self promotion. We prefer to think of it as food for thought.
To get the scoop, click here.
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