New to M&K…
Headwaters Investment Counsel & Asset Management, a new company offering investors the benefits of a proprietary valuation process focused on dividend-based investment strategies. Headquartered in Gates Mills, Ohio, the company can already show some mighty impressive results created during this less-than-rosy economy. To find out more, contact Sally.

What's in a name? For Roxane Laboratories, an ad campaign.
One of the oldest and most experienced sources of generic oral drugs for retail pharmacies, Roxane Laboratories recently asked us to help them heighten their awareness and build their brand, positioning them as the go-to company for new products and processes. Another caveat? We had to tie in to an existing ad that showcased their new building. Interestingly, we were able to spell out the solution for them in a very non-generic way. Click here to see what we did.

"To market, to market, to catch a fat pig…"
In a manner of speaking, that summarizes one of Parker's approaches to OEM and aftermarket business. The company is targeting niche markets where its innovative systems, subsystems and components have created a strong story. At M&K, we've helped Parker reach two very distinct markets – the military market and the utility market – through brochures and variable-data direct mail with strong customer solutions. To see how we've helped shape their efforts in both areas, click here.

Questions, comments, kudos?
Call Jerry McHale at 440-542-0080. We'd love to hear from you!

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