Elzinga & Hoeksema Greenhouses – Integrated marketing "assists" for the PR slam-dunk.
While we knew PR was the way to go to get the word out on the new Elzinga organic greenhouse, we also knew some marketing "assists" would make the effort more memorable.

here's what we did:
• our unfolding square invitation mailer set the theme for the open house, intriguing the press with several
  prestigious speakers, and enticing them with the promise of gourmet organic food and beverages.
• signage for the Open House carried relevant facts on geothermal, wind power and solar energy, as well
  as the harmful effects of pesticides.
• we worked to help develop the look and feel of the Open House, designing centerpieces, agendas, tote
  bags and more to further underscore the "growing organic" theme.
• we gave the existing Elzinga website a makeover, creating a fresh, new look. We also developed a new
  consumer-friendly URL – GardensAreEasy.com – for better search capability and consumer outreach.

results:
Our integrated marketing approach helped make the organic greenhouse Open House a resounding success.