Parker Aerospace, Customer Service, Military – Advertising that's by the book. The Parker Brand Book.
Parker's new Brand Book is very clear about how ads are to look and feel. All headlines must begin with the words, "Together, we can …" Body copy can only be about 100 words. The main image has to be a market or application photo – illustrations and illustrative photo effects are not allowed. And you have to leave room for a technology box, tag line, address line, gold bar and logo.

So, given all the rules, what's left to the agency that wants its ads to be anything but predictable?
Good old-fashioned ingenuity.

here's what we did:
• produced a five-ad campaign for Parker Aerospace, Customer Support, with each ad targeting a different
  branch of the Armed Forces
• adhered to the letter of the Brand Book law in execution
• refused to see the limits as limitations

results:
When the ads were circulated internally, they received high marks for their consistency and their creativity, including their compelling headlines and visually exciting photography.